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Half Business. Half AI. All Mischief.

Let’s be real — you’ve already asked an AI to write a sales email, summarize a meeting, or name your dog. So why not get really good at it?

I break down how founders, marketers, creators, and solo operators are actually using tools like ChatGPT, Claude, and Midjourney to automate the boring, scale the brilliant, and make more money with less effort.

No fluff. No jargon. Just actionable ideas, spicy prompts, and the occasional meme.

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Featured issues

Shawn Jooste
Shawn Jooste

The 3 Levels of AI in Business (and Where You Should Start)

The 3 Levels of AI in Business (and Where You Should Start)

AI is no longer this far-off, sci-fi buzzword. It’s here. It’s real. And it’s already running quietly in the background of more businesses than you might think. In fact, 78% of companies are using AI in some…

Shawn Jooste
Shawn Jooste

If your business is struggling here's the only thing you have to do about it...

If your business is struggling here's the only thing you have to do about it...

Hey there, folks! I want to share a piece of advice that hit me like a lightning bolt a few years back. It's one of those gems that sounds so simple you almost overlook it, but once it…

Shawn Jooste
Shawn Jooste

Beyond just business

Beyond just business

I think a lot about building a business that eventually scales beyond just the business. Beyond just profit and taking money off the table. One of the things that has pulled Rocking through some really hard times, has been the…

Shawn Jooste
Shawn Jooste

Vibe Sales: Selling Without the Grind

Vibe Sales: Selling Without the Grind

Let’s be honest — sales feels like a grind most of the time. Your inbox fills with half-interested replies. Leads sit forgotten in spreadsheets. Follow-ups slip through the cracks because you were in back-to-back meetings. It’s chaos. And worst…

Shawn Jooste
Shawn Jooste

What We Really Sell at Rocking

What We Really Sell at Rocking

Everybody knows the age-old Ray Kroc story. You’ve probably heard it in some MBA class or business book. Ray Kroc — the man behind the McDonald’s empire — once stood in front of a classroom and asked, “What business is…

Shawn Jooste
Shawn Jooste

I Tried Building an App with AI – Here’s What Actually Happened

I Tried Building an App with AI – Here’s What Actually Happened

I’ve been on the AI bandwagon since day one. Text generation? Obsessed. Image generation? Wildly impressive. AI voice tools? Creepy good. But for some reason, I never actually got around to using AI for what a lot of people…

Shawn Jooste
Shawn Jooste

Growth and Systems

Growth and Systems

One of the more challenging parts of building a business, especially a tech business has been getting the right systems in place. I've played with dozens of systems, platforms and tools looking for the single pane of glass…

Shawn Jooste
Shawn Jooste

The accidental ISP

The accidental ISP

Rocking came about in a rather unexpected way. Back in the day I was running a little business, focused on tech support. Of course, you get dragged into all kinds of other bits and pieces. Connectivity was one of the…

Shawn Jooste
Shawn Jooste

The impact Deepseek is having on the AI market

The impact Deepseek is having on the AI market

Chinese AI startup DeepSeek shocked markets by developing an AI model matching U.S. leaders' performance for just $6M versus billions. Nvidia lost $600B in value as investors questioned high AI spending, while U.S.-China tech competition intensified.

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